HUBLOT TOWER

GLOBAL BOUTIQUE CONCEPTS & INTRODUCTION

PROJECT INFORMATION

Customer

Hublot

Industry

Watches

STUDIOFORMA began work on the HUBLOT TOWER in 2017. Seeing the result three years later fills us with pure joy. In March 2020, HUBLOT celebrated its 40th anniversary with the opening of its largest boutique to date on the famous Chuo Dori Street in Ginza, Tokyo. STUDIOFORMA mixes materials in a creative and smart way to reflect the brand’s “The Art of Fusion” concept. The result is a breathtaking tower with a 56-meter-high dynamic façade. Ricardo Guadalupe, CEO of HUBLOT since 2012, explains: “The Hublot Tower is a symbol of the fusion of modernity and tradition that we passionately pursue and uphold with all our actions, …”

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