STUDIOFORMA proposed this new boutique concept to HUGO BOSS to refresh the appearance of its boutiques worldwide. The concept combines loft architecture with a spacious private walk-in closet to create a flow through the store and provide a relaxed and effortless shopping experience. An animated LED wall at the entrance and the light boxes on the ceiling are unexpected eye-catchers. The dark tones of the furniture form a pleasant contrast to the light marble floor and make the concept appear elegant and timeless. To create a striking accent, the façade is clad with architectural wire mesh, which is illuminated at night. HUGO BOSS is a German luxury fashion house.
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