HUGO BOSS COMPETITION

CONCEPT REVOLUTION

PROJECT INFORMATION

Customer

Hugo Boss

Industry

Fashion

STUDIOFORMA proposed this new boutique concept to HUGO BOSS to refresh the appearance of its boutiques worldwide. The concept combines loft architecture with a spacious private walk-in closet to create a flow through the store and provide a relaxed and effortless shopping experience. An animated LED wall at the entrance and the light boxes on the ceiling are unexpected eye-catchers. The dark tones of the furniture form a pleasant contrast to the light marble floor and make the concept appear elegant and timeless. To create a striking accent, the façade is clad with architectural wire mesh, which is illuminated at night. HUGO BOSS is a German luxury fashion house.

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