JELMOLI

RETAIL & FURNITURE DESIGN

PROJECT INFORMATION

Customer

Jelmoli

Industry

Fashion, furniture

STUDIOFORMA developed a temporary open sales area for the women’s denim and accessories department for JELMOLI. The total sales area of 208.00 m² radiates a warm and appealing ambience. The delicate structure of the displays, shelves and gold-lacquered brass frames is reminiscent of airiness and a subtle touch of luxury. The tufted silk carpet with taupe hues and the designed STUDIOFORMA table lamps made of gold-lacquered brass draped with Italian silk cotton emphasize the lively room concept. JELMOLI, often referred to as the Glass Palace, is Switzerland’s largest department store in Zurich along Bahnhofstrasse, the most expensive shopping street in the world.

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