PIAGET COMPETITION

BOUTIQUE CONCEPT REVOLUTION

PROJECT INFORMATION

Customer

Piaget

Industry

Jewelry, watches

At PIAGET’s request, STUDIOFORMA proposed a new boutique concept to enhance the global brand image. The curved lines of the room reflect the gentle elegance and poetry that can be seen in all of the brand’s unique objects. PIAGET is known for creating exceptional luxury watches and jewelry. The brand revolutionized the watch industry when it began producing ultra-thin watch mechanisms such as the calibres 9P and 12P, which enabled PIAGET to achieve the highest precision and ultimate elegance.

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