STUDIOFORMA began work on the HUBLOT TOWER in 2017. Seeing the result three years later fills us with pure joy. In March 2020, HUBLOT celebrated its 40th anniversary with the opening of its largest boutique to date on the famous Chuo Dori Street in Ginza, Tokyo. STUDIOFORMA mixes materials in a creative and smart way […]


STUDIOFORMA has been creating, developing and realizing boutique concepts for HUBLOT for several years, including the global launch. HUBLOT creates an exceptional brand image through the fusion of its innovative luxury watch brand, art, unusual materials and state-of-the-art technology. Although everything revolves around luxury and prestige, the brand cultivates corporate social responsibility, as it is […]


For more than a decade, STUDIOFORMA has consistently designed, developed and implemented boutique and espace concepts for JAEGER-LECOULTRE (JLC), including the global launch. Since the early 19th century, JLC has maintained its thorough expertise in the manufacture of luxury watches. The brand can be proud of countless inventions and thousands of watch calibers. Throughout its […]


At PIAGET’s request, STUDIOFORMA proposed a new boutique concept to enhance the global brand image. The curved lines of the room reflect the gentle elegance and poetry that can be seen in all of the brand’s unique objects. PIAGET is known for creating exceptional luxury watches and jewelry. The brand revolutionized the watch industry when […]


STUDIOFORMA designed the new boutique concept including customized furniture for CHRIST UHREN & SCHMUCK, which has over 70 stores in Switzerland. The central piece of furniture at the entrance is used to present high-quality jewelry. The positioning of the individual showcases has been deliberately chosen to guide the customer quickly and easily through the store. […]