CHRIST WATCHES & JEWELRY
STUDIOFORMA designed the new boutique concept including customized furniture for CHRIST UHREN & SCHMUCK, which has over 70 stores in Switzerland. The central piece of furniture at the entrance is used to present high-quality jewelry. The positioning of the individual showcases has been deliberately chosen to guide the customer quickly and easily through the store. […]
CANAL PLUS
STUDIOFORMA designed a pop-up concept for CANAL+. The pop-up area reflects the unmistakable brand identity of CANAL+ and demonstrates the functionality of a modern sales counter. The iconic “+” of the brand logo influenced the design of the display, which was developed into a cubic installation with integrated TV screens. The display, which is accessible […]
HUGO BOSS COMPETITION
STUDIOFORMA proposed this new boutique concept to HUGO BOSS to refresh the appearance of its boutiques worldwide. The concept combines loft architecture with a spacious private walk-in closet to create a flow through the store and provide a relaxed and effortless shopping experience. An animated LED wall at the entrance and the light boxes on […]
SHORT COMPETITION
STUDIOFORMA has developed a new store layout and refreshed the existing concept for KURZ. The backlit ceiling with undulating lighting, slender pendants and display furniture is a play on highs and lows to give the boutique a certain dynamism. Brown and gold tones are harmoniously combined to create an elegant and luxurious atmosphere, while the […]
ATTITUDE
STUDIOFORMA has designed and implemented a high-quality chalet boutique and a high-class retail concept for ATTITUDE. The boutiques in Crans-Montana and Gstaad have been furnished in a traditional chalet look to reflect the alpine surroundings. The boutique also has contemporary elements such as the bronze steel furniture and white lacquered niches. ATTITUDE is a retailer […]
EN VOGUE
STUDIOFORMA has developed a bold new concept inspired by “50 Shades of Grey” for EN VOGUE’s global salons. The wall surface is covered with over 50 blurry, gray-shaded erotic photos that give you the feeling of being in an art gallery. Part of the existing interior of the salon in Zurich was renovated. Following the […]
JELMOLI
STUDIOFORMA developed a temporary open sales area for the women’s denim and accessories department for JELMOLI. The total sales area of 208.00 m² radiates a warm and appealing ambience. The delicate structure of the displays, shelves and gold-lacquered brass frames is reminiscent of airiness and a subtle touch of luxury. The tufted silk carpet with […]
LA PRAIRIE COMPETITION
STUDIOFORMA proposed a new retail concept with a fresh design to LA PRAIRIE. The concept reflects the holistic values and Swissness of the brand, with strict geometric shapes and an elegant tonality. A fine selection of materials creates a high-quality appearance throughout the boutique. The straightforward and striking design is based on the archetype of […]
QUEEN’S LANE
STUDIOFORMA created and implemented the concept and furniture design for the QUEEN’S LANE boutique in Geneva. The boutique features a playful composition of typical Art Deco elements such as bronze frames for the shop windows, houndstooth pattern wallpaper and white lacquered wall panels with sunray ornaments. The velvety royal blue and green pieces of furniture […]
JOOP!
STUDIOFORMA designed and managed the new flagship store concept for JOOP! in the Kö-Bogen in Düsseldorf (DE). The boutique now sells a desirable portfolio of fashion items in an area of 460,00 m². JOOP! is a fashion label for men and women with a highly developed awareness of style and personality.
