Art hospitality: Innovative architectural concepts for the hotel industry


Hotel architecture is at the forefront when it comes to satisfying guests’ accommodation needs before they even set foot on hotel premises. It is an indispensable feature that sets the framework for guests’ entire stay. There is “more than meets the eye” when it comes to hotel architecture. What makes good architecture in a hotel goes beyond the mere construction of buildings.

While buildings are also important, hotel architecture is more about creating hospitable experiences that make guests feel welcome. It’s about striking a balance between beauty and functionality to create spaces that leave a lasting impression on guests.

The importance of hotel architecture in creating unforgettable experiences

Significance: Hotel architecture for creating unforgettable experiences cannot be overestimated. In contrast to residential buildings, hotels offer dynamic environments that serve as temporary homes for travelers/guests with different backgrounds and preferences.

A hospitable hotel therefore pursues a universal design approach when developing its architecture, aiming to meet the different needs and preferences of guests. In this sense, architecture encompasses not only the visual attractiveness of hotel structures, but also the “welcoming atmosphere”, “functionality”, “amenities”, “comfort” and convenience with which guests are greeted when they enter hotel buildings.

Hotel architecture therefore plays a crucial role when it comes to enhancing guest experiences and potentially attracting them as loyal and returning visitors.

Let’s now explore in detail how hotel architecture can captivate your guests and help create unforgettable experiences:

  • Leaves a good impression on guests from the very first visit

Before a guest decides on a hotel, architectural design is the first thing they come into contact with. Whether it’s impressive exterior design, “grand entrance”, “inviting lobby” or “warm welcome from hotel staff”, every part of hotel design and functionality influences guests’ impressions of your property. As the saying goes: “First impressions count”.

If the exterior design of hotels is not inviting enough, they would probably not set foot in the hotel.

When guests enter hotel for the first time and reception is not up to standard, it leaves a bad impression of hotel brand in their minds.

  • Creates a sense of belonging

Have you ever walked into a hotel and almost immediately felt a sense of connection? It is as if the atmosphere coincides with your senses.

If so, it’s probably because hotel design elements from your environment, culture or even amenities are fun and make you feel at home.

This could be a resort on the beach, a mountain lodge or special indoor artwork that captures the unique identity of your guests’ location/environment.

  • Customized services

Customized services for guests are a way to stay in their hearts long after their departure. Especially because it allows guests to tailor their experience to their individual preferences.

For example, incorporating hotel architecture such as adjoining rooms for families and tech-savvy workspaces with smart technology helps guests create an ideal environment during their stay.

  • Operational effectiveness

Smooth operation is an important aspect of hotel architecture. It essentially focuses on creating easily accessible spaces, improving freedom of movement and contributing to a seamless guest experience.

If rooms are well distributed and not too cramped, guests can move around freely without bumping their heads or stepping on anything (cramped rooms are annoying, right? We know!)

In addition, designing spaces that contribute to a great guest experience also provides room for smooth and efficient delivery.

  • Multi-sensory engagement

Hotel architecture is about appealing to and stimulating all your guests’ senses, such as sight, hearing, smell, touch and even taste.

Architectural design of a hotel can inspire guests through visually appealing exterior and interior decorations, grand entrances, carefully selected artwork and colorful interior paintings.

Factors to be considered when designing hotel architecture

Designing hotel architecture that satisfies guests in every respect requires careful planning and great attention to detail. Every stage of your hotel’s development (from start to finish) plays a crucial role in shaping the guest experience and ensuring the overall success of your property.

In this section, we will examine in detail the three key factors that are central to the development of inspiring hotel architecture.

  1. Planning

Planning is the first point to consider when developing hotel structures. The initial phase of planning therefore includes market research, researching the demographics of the ideal target audience, drafting the hotel architecture floor plans studying the competition to gain insight into the market.

With the results/answers from your “target market search”, hotels can develop unique selling points that make them stand out from the crowd. Other important aspects to be considered during planning are

  • The location of the hotel

Hotels located in busy city centers or near tourist attractions attract guests more easily than those in remote areas.

  • Accessibility of the hotel

If potential guests cannot reach your hotel, the chances of persuading them to stay overnight are very slim. It is important to consider the accessibility of the hotel by various means of transportation.

  • Zoning regulations

It cannot be emphasized enough how important it is for hotels to do their due diligence. It protects you from future fines and an abrupt interruption to hotel operations. A common building regulation for hotel architecture in Switzerland is the limitation of height and volume. It is important to take this into account before building the hotel.

  1. Design

The design process includes the layout, the floor plans and the exterior and interior façade of the hotel. With the help of Building Information Modeling (BIM) technology, hotel architects can easily visualize the layout of the hotel. This helps planners to quickly identify and resolve planning conflicts before they escalate.

Ultimately, the design process is about architects and designers working together to develop design concepts that reflect brand identity and meet guests’ wishes.

  1. Construction

The construction process is a phase in which the design is brought to life. The construction process is usually guided by floor plans. Floor plans are a comprehensive design for arrangement of rooms in the hotel, social and recreational facilities and public spaces.

During the construction process, it is important to comply with safety standards. Compliance with established building standards guarantees integrity and durability of hotel structure.

Innovative architectural concepts for the hotel industry

Over the years, hotel architecture in Switzerland has gone through various stages of development, redefining guest experience and hotel service delivery.

Let’s take a look at concepts that characterize hotel architecture today:

1. sustainability: Ecological sustainability is the future of life and dealing with the environment. Therefore, hotels are starting to incorporate features that help reduce their environmental footprint.

2. nature-influenced architecture: This type of architecture integrates natural elements such as plants and other water features. Incorporating natural elements makes hotel design visually appealing. It also promotes health and well-being and improves indoor air quality.

3. reuse of buildings: Reuse of existing building structures is a sustainable method that is frequently used in hotel projects. This approach helps to reduce waste while preserving the cultural heritage of converted structures.

4. technology integration: Technological advancement has influenced the operation facilities in hotels. Today, smart technology such as intelligent room controls and keyless entry systems are being integrated into architectural hotels to provide guests with a personalized experience.


Hotel architecture in Switzerland plays a key role in creating memorable experiences for local/foreign hotel guests.

Designing architecture is not just about building visually appealing structures. Rather, it encompasses every little detail that could influence or shape guests’ experience.

From the planning stage, hotel architecture floor plans to final construction, hotels can ensure seamless guest experiences, leave a lasting impression and potentially earn hotels a good reputation in the market.