CANAL PLUS

POP-UP CONCEPT

PROJECT INFORMATION

Customer

CANAL+

Industry

Media and entertainment

STUDIOFORMA designed a pop-up concept for CANAL+. The pop-up area reflects the unmistakable brand identity of CANAL+ and demonstrates the functionality of a modern sales counter. The iconic “+” of the brand logo influenced the design of the display, which was developed into a cubic installation with integrated TV screens. The display, which is accessible from all sides, underlines the desired inviting and eye-catching message to prospective customers. The pop-up store will be temporarily displayed in three large shopping centers in the metropolitan region of L’Île-de-France (FR). CANAL+ is a French premium cable television channel owned by Vivendi. In 2016, the pop-up concept was honored with the POPAI Awards.

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