STUDIOFORMA has developed a new store layout and refreshed the existing concept for KURZ. The backlit ceiling with undulating lighting, slender pendants and display furniture is a play on highs and lows to give the boutique a certain dynamism. Brown and gold tones are harmoniously combined to create an elegant and luxurious atmosphere, while the gray carpets mark the transformation of the room. KURZ is a retailer of luxury jewelry and watches from various brands such as Baume et Mercier, Longines, Zenith, Chopard, Breitling and others.